Conducting a health & fitness survey will provide you with a better understanding of the health and fitness habits of people living in your target area. Changes in patterns and trends in the health market can be spotted and acted upon by performing quick and well-structured surveys at frequent intervals.
With the growing number of survey tools, you now have many options to conduct online surveys, but the most important part of developing an online survey is getting the questions right. Regardless of what you have heard about the numerous survey templates now available, you need to make sure the survey is structured and design based on your individual needs – there isn’t a one size fits all approach to online survey deign. To help gather honest and accurate survey results, and turn them into actionable insights, consider these health & fitness online survey tips.
Define Your Survey Goals & Objectives
Oh no, there is that word again, but what are the differences between goals and objectives? Think about objectives to define the project macro level or the overall purpose of the research. What do you want to be able to do with it? For example, “define your health market”, “define today’s family diet”, or a more scientifically purpose. Your goals can be at a micro level, what would you do with the insights generated by the online survey? For example, “target the population with different messages based on the segments defined”, “adjust the health products and services based on the current needs of the market”. Objectives are about those reflects the purpose of the study; the survey goals will help you manage the appropriate questions to the right target groups or audience.
Once the goals are detailed, you can start structuring the questionnaires around the goals but being mindful of you overall objectives. The survey questions must be structured accurately to ensure you capture all the relevant information you need. Don’t be afraid to remove those questions that do not support your goals by providing the information to achieve your overall objective.
Avoid Biased Questions
Biased questions will affect the value and quality of your survey data. A Biased Question can be structured and worded in such a way that you influence the survey taker to select an answer over others. The survey bias may be completely innocent; you were not aware that you influenced the answers of your survey.
Being impartial is critical in designing your questionnaires no matter what the topic is. Your main aim is to gather facts – not to lead your audience into answering questions the way you want them to. Avoiding biased questions will result in honest and accurate feedback from your survey respondents.
Understanding the Types of Survey Questions
These are the most common types of survey questions:
- Open-ended question: An open-ended question is a question type that requires the respondent (person answering the survey) to formulate his answer in the form of either a text response or video response.
- Closed-ended question: Closed-ended question has the respondent pick an answer from a given number of options and can be formulated to show questions based on some responses to previous questions.
Ask One Topic at a Time & One Page at a Time
Do not use “double-barreled questions.” A double-barreled question (sometimes, double-direct question) is a common issue for many surveys and needs a degree of skill to know how to avoid them. A double-barrel question occurs when you ask a question that touches upon more than one issue or subject but only allows for one answer. Results obtained from this type of question can be misleading as the question can influence survey results by connecting two unrelated topics.
Good survey questions are clear and direct. Respondents should know what the survey is asking. Avoid creating questions that have several meanings!
Survey questions presented on a single page longer than the Great Wall of China are also a problem to avoid; now those survey takers are unceasingly choosing to complete online surveys on a smartphone or small tablet. Surveys should be careful split by topic and questions focus so as not to influence the answers to subsequent questions by those already answered.
Prioritise Easy and Screening Questions
Group your questions in order of importance – that is, start with the easy ones. Start with questions that are short and easy to get your respondents in and out of the survey quickly. Use the first set of questions to screen people based on the type of people you want to complete the survey. These first few questions must determine if the person taking toe survey is what you want. The screening questions, even though easy to complete, are one of the most important questions you will need to design.
To ensure high response rate (the proportion of people who start Vs the number who complete the survey) and to achieve a high degree of insights significance you need to make sure the survey is structured to make answering easy and written clearly and simply. A good question sticks to one topic and does not have any additional questions embedded within it.
Need Help with Your Health Survey Project?
At 24Surveys.com.au our agile approach to online research, data collection and data intelligence ensures questions insights are addressed quickly, accurately and cost-effectively. We can help you structure and write your online survey; we can even manage the whole project for you if you don’t want to do any of the research yourself.
Do you already have a survey account and need us to design the survey and add it to your favourite survey tool? We can do this too!